Investors also need a return on their investment, but there are many different ways of making similar amounts of money and this is where ethical choices and responsible investment come in.
In order to make investments that they can be proud of investors need to know what they are investing and that the full gamut of investment choices really includes.
Traditions and history are always difficult to ignore, but we are now conscious of issues, considerations and impacts that we either were not conscious of or chose to ignore.
Now investors have access to far more information, knowledge and expertise which they can use to spot emerging trends and investment opportunities.
As self-reported environmental, social and governance issues become increasingly commoditized and universally accessible investors are expanding more deeply into specialist, technical, ethical and scientific dimensions to gain an advantage and spot risks and opportunities ahead of the crowd.
These are all areas in which we can help via a combination of bespoke desk research and access to academic expertise.