Our questionnaires are carefully designed to address your needs and audience(s).
Questionnaire Design
Our questionnaires are designed in collaboration with our clients, using desk research to frame a combination of open and closed questions. In order to get the most out of survey data it is vital to ask precise questions that get to the nub of the issue and generate discrete results that can tell the end user something new and useful. These questions are also designed to find interesting and insightful results that will provide a platform for true thought leading content.
Quantitative Surveys
This includes polling, conducting quantitative questionnaires, and gauging the opinions of senior, decision-making business people from relevant segments. We apply strict demographic criteria in order to ensure that the people surveyed are those whose opinions matter, for example, managing directors of medium-sized businesses.